We are a collective of Pre & Postnatal Fitness Experts, Pelvic Floor Physical Therapists, Midwives, Doulas, Lactation Consultants, Childbirth Educators, & Sleep Experts who are paving the way in providing women, mothers, & families with the care and wellbeing they deserve. Our shared passion and purpose for providing  you with the highest quality of holistic wellbeing fuels us to continually learn and evolve in order to always bring you the most groundbreaking, evidence based, and effective methodologies possible.


Sarah Bradford

Founder + Creator | CEO

Sarah is a mother of two, Certified Personal Trainer, Pre & Postnatal Fitness Expert, Diastasis Recti & Core Rehabilitation Specialist, Childbirth Educator, and the creator of LUNA's fitness methodology. Sarah began her career

in wellness a Certified Holistic Nutrition Counselor specializing in fertility and pregnancy, and as a Childbirth Educator. When she became pregnant with her son, she was was shocked to learn that there was no prenatal specific exercise (aside from yoga) in her community. It was through her own pregnancy, postpartum rehabilitation, and fitness journey that she learned just how crucial this is. Sarah went on a mission to provide others with the empowerment, strength, and wellness they deserve to have healthier, happier, easier pregnancies and births and thus, LUNA was born.


"My passion for working with people in their childbearing years stems deep. I am no stranger to the struggles many people face when it comes to getting pregnant. My husband is a two time cancer survivor, and while the treatments he went through ultimately saved his life, they also left him unable to have children naturally. We knew this was a possibility and took the necessary precautions before his treatment began to be able to have a family in the future. Being that it was male factor infertility, I assumed that I would get pregnant easily, but this was not the case. I went through a round of IVF followed by three embryo transfer cycles before finally getting pregnant with my now four year old son. While my pregnancy was overall uneventful, we had a few scares along the way, such as the miscarriage of his twin 9 weeks into my pregnancy, and the diagnosis of a single umbilical artery in my son's umbilical cord. I had the common low back pain and pelvic pain but at the time didn't know that this was potentially preventable. Following the birth of my son, I found that I had a four finger Diastasis Recti. I committed myself to healing and spent the next 18 months diligently rehabilitating my Diastasis while working to regain my athleticism. It was through this journey that I noticed the gap between rehab and fitness and knew deep in my soul that this was a hole I wanted to fill.

Fast forward a few years later, I endured two more rounds of IVF before finally getting pregnant with my daughter. During my second pregnancy, I used my methodology from preconception all the way up to birth, and noticed an immense difference in how I felt both physically and mentally throughout my pregnancy. My two births were vastly different with the first being an induction that led to two days of labor and several hours of pushing. My second birth was a rapid and intense two hours in total with just a few minutes of pushing before baby Ever arrived, en caul! My postpartum recovery has been much smoother and easier this time around and I owe it all to LUNA, and seeing my Physical Therapist both during pregnancy and postpartum.

I am truly passionate about empowering womxn to feel strong, confident, and powerful in their journeys into and through motherhood." - Sarah


Stephanie Nelson

Co-Founder | COO

Stephanie is a Certified Birth & Postpartum Doula through Doula Trainings International (DTI) and a Certified Pre & Postnatal Corrective Exercise Specialist with extensive training in Diastasis Recti, pelvic organ prolapse, 

& pelvic floor rehabilitation. Through her experience of supporting womxn through pregnancy, labor, and the postpartum stage, Stephanie has a deep understanding of the anatomy of pregnancy and birth. Her knowledge and expertise shine through in her classes here at LUNA Mother Co, along with her amazing sense of humor and her warmth. She is also mama to her 3.5 year old son, Curren and newborn daughter, Parker.


Georgia Noonan, MSN, WHNP-BC

L&D RN, BSN // Women's Health Nurse Practitioner // Childbirth Educator // LGBTIQ HEALTHCARE ADVOCATE

Georgia is our Labor & Delivery Nurse turned Nurse-Midwife Student turned board-certified Women's Health Nurse Practitioner. After spending 6 years as a Labor & Delivery Nurse in high-risk hospitals in both San Francisco and New York, 

she returned to grad school to achieve her lifelong dream of caring for womxn and LGBTQ folx throughout their lives. Georgia is incredibly passionate about all things sexual-reproductive-fertility health, pregnancy, childbirth, postpartum, and everything in between and beyond. She is an advocate for birth justice and empowerment and helping birthing individuals achieve their birth outcomes and enable them to avoid the obstetrical violence and trauma she witnessed all too often throughout her career as a nurse. As an APRN, she is taking her place amongst the frontline to actively implement the maternity and women's healthcare revolution our nation demands. As a queer woman herself, she is both personally and professionally motivated to work with LGBTIQ individuals and address the rampant health disparities her community faces. The provision of Evidence-Based Care and Information is of paramount importance to her and she recently became part of the Evidence-Based Birth® instructor and childbirth educator team. In April, she launched her platform Birthing Beings to help connect and provide all of these services and more to clients in need.

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Alicia Willoughby, MSPT

Women's Health Physical Therapist

Alicia is an Orthopedic and Women’s Health Physical Therapist who specializes in working with people during pregnancy, postpartum, and beyond the childbearing years. Her treatment approach is a combination of orthopedic skills and pelvic

floor training to address the whole body of womxn and mothers. She graduated from UC Santa Barbara with a Bachelors in Science in Biopsychology and a minor in Exercise Health and she has a Masters from UC San Francisco in Physical Therapy in 2007. She lives in Marin with her two children. Her passion for working with mothers comes not only from personal experiences but also from working with so many womxn with various orthopedic discomforts and injuries which very likely could have been prevented if they had received postpartum rehabilitation early in their postpartum journey. 

Learn more about Alicia here.

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Mollee Franklin, 

Certified Doula | Lactation Consultant

Mollee Franklin is a trained birth doula and Lactation Educator serving clients in Marin County, San Francisco, the East Bay and Sonoma county. Mollee trained as a birth doula through the Doulas of North America in 2004

and became a Lactation Educator through UC San Diego in 2007. Mollee has worked with thousands of families all over the San Francisco Bay Area.

Learn more about Mollee here.

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